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Segmentation
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An Introduction to Segmentation, Targeting & Positioning for Marketing
The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is. Filmed on the Outer Banks of North Carolina Copyright Mark Wolters 2018 Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an ...
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