It’s tough for aspiring makeup-lovers to get their name out there. But we're here to help you get started on becoming a ...

Mogul, makeup artist, and brand founder Danessa Myricks opens up about her journey, favorite beauty products, and more.

The device combines skin analysis, AR makeup tutorials and e-commerce in one sleek package, aiming to streamline your beauty ...

The holidays are over but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta Beauty World ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know if you're ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know grabbing tickets ...

Makeup creators are a match made in heaven for influencer marketers. Whether it’s through tutorials, “get ready with me” videos, or product reviews, these creators rack up as much online engagement ...

Presenting the latest installment of W’s column By the Numbers, where we explore a given field—from art and fashion to music and movies—through the essential and eccentric metrics that define it. For ...