Nicole Kidman, 58, traveled in the ballet sneakers worn by every It Girl celebrity right now. These lightweight, dancerly ...

The classy Puma Ferrari Premium Hoodie in black is now available on the F1 Store and though it retails at full price for £104 ...

Puma has opened its largest-ever European flagship store on London’s Oxford Street, prime retail real estate that also is the location for the 62,430-square-foot Ikea store that opened in May 2025 ...

PUMA SE faces deep structural challenges, with broad sales declines, surging inventories, and a deteriorating brand image across key markets. PMMAF's Q3 results revealed double-digit revenue drops, ...

Shares in Puma jumped after a media report of potential takeover interest from China’s Anta Sports, at a time when the German group is trying to turn its fortunes around. In European morning trading, ...

There are knives, good knives, great knives, and classic knives. Then there are the knives that are flat-out legends with remarkable stories behind them. One of these is the instantly recognizable ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...

HERZOGENAURACH, Germany (Reuters) -Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve marketing and cut its product range, in ...

The overhaul at Puma is touching every aspect of the business, as the brand “is navigating several company-specific challenges, including muted brand momentum, elevated inventory levels across the ...