Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival. Natalie Wills, SVP of integrated marketing and ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...

Former NFLer and Fox Sports color commentator Greg Olsen announced the formation of Youth Inc., which will act as both a media network and digital commerce platform focused on youth sports. Youth Inc.