Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

Google Cloud has recently announced the preview of a global queries feature for BigQuery. The new option lets developers run ...

Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it ...

From the browser to the back end, the ‘boring’ choice is exciting again. We look at three trends converging to bring SQL back ...

Alteryx is pushing analytics into the data lakehouse rather than pulling data out. Chief Product Officer Ben Canning explains why governance and business user access remain the real barriers to ...

For those of you still using SQL Server 2005, Microsoft will completely end support on April 12th 2016. You can head over here to check out upgrade guidelines, download migration tools, and read more ...

The Trump administration’s move to give deportation officials access to Medicaid data is putting hospitals and states in a bind as they weigh whether to alert immigrant patients that their personal ...

US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to ...

According to its new privacy policy, TikTok now collects more data on its users, including their precise location, after majority ownership officially switched to a group based in the US. It's easy to ...

Tech companies are building data centers as quickly as possible to run AI. These facilities are controviersial because they use copious amounts of electricity and might tax an electrical grid that in ...