Staying up to date can also help you avoid a costly advertising failure. If you’re not sure where to start or need a few more quality resources, we’ve compiled the best blogs to help you succeed with ...

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

Type a single prompt into ChatGPT asking for the best solution in your category, and you will see the new marketing contest ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

For over a century, Red Wing Shoe Company has designed and manufactured work boots in the United States with leather sourced from its own tannery. The family-owned, privately held business, which was ...

In today’s age of digital and mobile-first marketing, brands are constantly exploring unique ways to create deeper, more personal connections with their audience. Amidst all the noise of social media ...

New York Gov. Kathy Hochul on Thursday signed what her administration called the nation’s first AI bills designed to both protect consumers and increase transparency in the film industry. The New York ...

LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new.

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on ...

Democrats have something important in common across the three highest-profile elections coming in November: an ad-spending edge. Money doesn’t buy everything in campaigns — or else the history books ...