Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...
Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
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