Google On Using Markdown For AI SEO

Google’s John Mueller responded to a post on Bluesky that lamented all the effort being wasted on AI agent accessibility ...

Google Tests google.com/goto Tracking URLs In Search Results

For the past week or so, I have heard a few folks notice that Google is appending tracking URLs to the search results. So ...

The Web Is Growing A Second Layer – Almost A Third Head

Google shipped two new specs weeks apart. Here's what OKF and ARD actually do, how they differ from LLMs.txt and MCP, and ...

Link building for legitimacy: Building brand credibility in a competitive search environment

Don’t get distracted by flashy metrics like search volume. Instead, focus on the metrics that matter: legitimacy, credibility ...

I’ve spent years refining a 10-step SEO system. Here’s how to use it.

Most founders fail at SEO not because they skip steps, but because they run them in the wrong order. Here's the 10-step ...
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