Let's start with what we know: marketing researchers have found that two distinct types of customers respond in starkly different ways to negative publicity. Customers with a low commitment to a brand ...
Michael Boyle is an experienced financial professional with more than 10 years working with financial planning, derivatives, equities, fixed income, project management, and analytics. Economic order ...
Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, economics, and public policy. Peter began covering markets at Multex (Reuters) and has ...
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