Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity CEO Matthew Bromberg has touted generative AI advancements in its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Feb 11 (Reuters) - Shares of videogame engine maker Unity Software dropped nearly ‌30% on Wednesday after the company ‌forecast first-quarter revenue below Wall Street expectations, signaling sluggish ...

Google is wading into “dynamic worlds,” and that’s spooking investors in Unity Software and other gaming-related stocks on Friday. At issue is Project Genie, an “experimental research prototype” that ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

For those who believe in the conspiracy theory that the NFL is "scripted"—i.e., that league execs decide which teams will see success before the season even starts—Monday was a big day on the internet ...

Apple today introduced a vibrant new Black Unity Apple Watch band called the "Unity Connection Braided Solo Loop." The band features the colors of the Pan-African flag, containing multiple shades of ...

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...

Epic Games is teaming up with arguably its biggest game development rival. Epic Games is teaming up with arguably its biggest game development rival. is a senior reporter covering technology, gaming, ...

Epic Games and Unity have announced a major partnership, allowing developers to publish Unity titles in Fortnite. Revealed today during Unity's annual developer conference Unite, the collaboration ...