As part of a new five-year initiative, Reach for Change Ethiopia announced grants of up to USD 60,000 for early-stage EdTech ...

From building landing pages and installing tracking pixels to planning media budgets and presenting performance reports to clients — JustAd handles the entire advertising workflow. Whether a user has ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants to see revenue impact, and they want to see it tied directly to the ...

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...