Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Apple is participating in a week-long event intended to test the real-world performance of the standard behind Car Key.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google introduced Agentic Commerce Protocol (UCP) that ...

Batteries need to work in harsh conditions and last a long time, but these are five of the worst-performing batteries, according to Consumer Reports testing.

Following the release of Android 16 QPR3 Beta 1.1 on December 23, I retested some synthetic benchmarks on the Pixel 10 Pro XL to verify my original findings and find out whether Google’s update fixed ...

OpenAI said it will soon start testing advertising on ChatGPT. Wall Street analysts have mixed views on the potential threat ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns.

SYDNEY (AP) — England’s players and management are undergoing a performance review following the 4-1 Ashes series defeat in ...