Ethiopia’s birr has emerged as the third-weakest currency in the world this year, trailing only the Argentine peso and the Turkish lira, as the country struggles to stabilise its economy amid a ...

Ethiopia volcano eruption flight disruptions: Prominent airlines in India, including Air India and Akasa Air, cancelled some flights after ash plumes from a volcanic eruption in Ethiopia disrupted ...

When your metrics are under the microscope and pressure is mounting to show immediate results, it's tempting to double-down on what's measurable. Click-throughs. Conversions. Cost per acquisition.