There are so many ways to manage stress, and picturing places and people that bring you calm is a very effective strategy. Pictures of Peace Research has shown that looking at pictures of greenery ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

A student looks at different images, as eye-tracking technology monitors how she is visualizing the objects. Chris Necuze/FIU, CC BY What do puzzles, gymnastics, writing and using maps all have in ...

What do puzzles, gymnastics, writing and using maps all have in common? They all rely on people’s ability to visualize objects as they spin, flip or turn in space, without physically moving them. This ...