QR codes are popping up all around the city and more often than not they're being used as marketing devices for local businesses hoping to add an extra layer of information and value for their ...

QR codes on product packaging have moved from novelty to necessity. Brands now use them to share ingredient details, sustainability certifications, promotional landing pages, and real-time product ...

You may have noticed the proliferation of QR codes in your mailbox in the last few years. We certainly are moving toward a digital world, and QR codes are part of that evolution. A QR code is a ...

Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Harper's QR code for Lauren Conrad's L.A. Candy. HC is now cross-promoting the re-packaging of its Vampire Diaries series with the CW channel, which began airing the television series this fall. HC ...

L?Oréal Paris is adding a new mobile aspect to bring its print ads to life via QR codes. The cosmetics and beauty company is including QR codes within print ads in the August issue of Allure magazine.

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...