When the athletes were presented with positive visual cues like "go" and "energy" or were shown happy faces they were able to exercise significantly longer compared to those who were shown sad faces ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Subliminal visual cues are words, pictures or symbols which are unidentifiable in someone's conscious. Conducted by Professor Samuele Marcora in collaboration with colleagues at Bangor University, the ...