Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

StoryPop UGC Agency has announced an enhanced organizational focus on user-generated content (UGC) as a foundational component of modern digital communication and brand interaction. The update ...

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of ...

Instead, brands must challenge themselves to be true innovators—not playing it safe with new tech but taking the types of big creative swings and risks that AI can’t replicate. As the online world ...

User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their buying ...

User-generated content shifts communication from broadcasting to participation. Instead of telling audiences what to think, ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...