NPR's Sacha Pfieffer speaks to comedian Chris Duffy about his new book, "Humor Me." In it, he explores how laughing can be ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

Ever wonder why a shared laugh or witty remark can spark attraction? Humor does more than lighten the mood—it may reveal clues about a person’s creativity. Research by Erika Langley and Michelle ...

While some signs are natural-born comedians who can command a room, others have a more subtle, dry wit that takes a moment to appreciate. This article dives deep into the cosmic comedy club, breaking ...

I’ve been studying humor as an academic for a couple of decades now. I’ve written a doctoral dissertation about it, published articles about it, given talks about it, and am an avid consumer of ...