Apple CEO Tim Cook told The Wall Street Journal in an interview that his company is raising its prices. In an interview published Wednesday by the Journal, Cook said the tech company is set to increase the prices of its products in an attempt to counteract rising memory and storage chip costs.

Apple CEO Tim Cook said in a Wednesday interview with The Wall Street Journal that his company intends to hike product prices because of the soaring costs of memory chips. Cook , who is stepping down from his role

One of the coolest aspects of being invited to Apple Park for Swift Student Challenge Distinguished Winners is the opportunity to present their apps to executives. In the lead up to the event, the winners are told they’ll be presenting to Susan Prescott, Apple’s vice president of worldwide developer relations.