Stetson is going younger — and wider — with its new fragrance launch. Called Stetson Legend, the fragrance includes notes of upcycled cedarwood, vetiver and wild desert sage. It retails for $39.99 and ...

Luke Grimes is channeling Kayce Dutton in a new cologne campaign. The "Yellowstone" star recently became the face of Stetson Original fragrance, calling the partnership "really organic." "The Stetson ...

Stetson’s fragrance license is getting a new home. Effective Jan. 1, heritage brand Stetson will be entering a new fragrance licensing agreement with Edge Beauty, whose portfolio includes brands like ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The partnership was a natural fit considering Grimes’ own ...

Luke Grimes is more than just a leading actor—he’s a true symbol of the American spirit. Renowned for his role as Kayce Dutton in “Yellowstone” and his own country music ventures, the star is now ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the industry's leading emerging omnichannel beauty platform, is proud to announce the launch of Stetson Legend, a new luxury fragrance targeting the next ...

Luke Grimes may have been born and raised in Ohio, but he now calls Montana home. It didn’t take long for Grimes, who plays Kayce Dutton, the son of patriarch John Dutton, in the hit Paramount series ...

Twain is a five-time Grammy winner and the best-selling female country artist of all time. “The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people ...

Jon Wolfe owes his success to his hat. New to the national country music scene, Wolfe is in recording his first album, which is getting offers from major labels, after winning a battle of the bands ...

NEW YORK--(BUSINESS WIRE)--Stetson, a name synonymous with rugged sophistication and timeless style, is proud to announce the launch of the brand’s latest men’s grooming line, Stetson Spirit. This ...

Shania Twain is the latest music superstar to toss her scent into the fragrance market. By Billboard Staff Shania Twain is the latest music superstar to toss her scent into the fragrance market. The ...