No matter what industry I worked in as a CMO, I always preached simplicity—to my team, to my agencies, to anyone who would sit still and listen. I always believed that simplicity was the root of all ...

We all know the merit of simplicity in life and business. But creating simplicity, as Apple’s Jony Ive described, is anything but simple. “Designing and developing anything of consequence is ...

A hot topic over the past few years has been marketers’ attempt to build better customer experiences. But what does that mean? Does that mean to develop experiences that increase consumer-brand ...

Simplicity Group created an expansion plan in 2016 that has since become readily recognizable among the big players in the insurance marketing industry: Growth, scale and efficiencies. “Each of the ...