The shift to service as software will bring learning curve advantages, software-like marginal economics, and winner-take-most dynamics to all companies across every industry, not just tech vendors. We ...

"Experience is the new battleground for brands to drive growth. Eighty-seven percent of organisations agree that traditional experiences are no longer enough to satisfy customers. Yet a siloed ...

What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem ...