Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

The comprehensive study of 18,377 semantically matched query pairs reveals that AI-generated answers cite fundamentally different web sources than those appearing in search engine results pages (SERPs ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google, while reasoning models like ChatGPT cite only 21% of the same sources Search ...