Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

The search for a new putter can go a number of different ways. You can pursue the rack at the local golf shop, roll a few putts and take a chance on something that might (or might not) work. The more ...

In part four of our Tour fitting series, Odyssey's Cody Hale explains how he fits pros into putters they can trust will perform for them. The post What pros demand from their putters, according to an ...

The most neglected club when it comes to fittings? Easy answer. Putters, which is a head-scratcher to me. Given you use your flatstick more than any other club in your bag, the club can make or break ...

Missing putts is a frustrating reality of golf, but if you’re missing more than you think you deserve to, the issue might be your equipment. Even with the right line and a good stroke, you can miss ...