Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

What is search engine marketing? Ah … the wild and magical world of the search engine. Where you and anyone can type in the most enigmatic phrase and get a response. Instantly, the Internet appears to ...