Competing in a free market populated with giant multinational companies requires the development of new products to maintain a share of the market. As a result, rapid, effective product design and ...

In the fast-paced digital landscape, product design is not merely about aesthetics; it plays a crucial role in determining the efficiency and cost-effectiveness of the development process. Investing ...

At Kearney’s recent Product Excellence and Renewal Lab (PERLab) annual Future of Design conference, Robert Brunner, founder and partner of Ammunition, said, “What sets apart a great design from a good ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...