If you're already an Amazon Prime subscriber, you'll need to shell out an extra $5 to watch content in 4K.
Amazon is launching Prime Video Ultra, a $4.99 monthly add-on that removes ads from Prime Video for existing Prime or Prime Video subscribers starting April 10.
Amazon Prime Video's ad free streaming tier jumps from $2.99 to $4.99 per month. Same movies, fewer ads, and another reminder the streaming wars keep getting pricier.