What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

The goal of advertising is to persuade. You attempt to convince a potential customer or client to try your product for a number of reasons. You can try to persuade your target market that you have ...