The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into ...

PPC has acquired NaturPak, a Janesville, Wisconsin-based maker of bone broths, soups, sauces, and wet pet food, as well as high-growth ingredients. No financial terms were disclosed. CEO Aaron Jackson ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...