Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot on their plates. This means that, without a detailed plan, a lot of tasks ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Jaehee Sweeney is CBDO at BEI, creator of next-generation battery technology. She has a background in chemistry and materials science. As a business development professional specializing in technical ...