You want people to trust that the information in your magazine is reliable and objective. You don't want them to think that advertisers are influencing the editorial content of your publication. To ...

In the 21st century, advertising in print or in digital magazines may seem pointless. Television reaches millions more consumers. Advertising on your website costs less than on TV. And aren't ...

The magazine industry puts on a brave face, but data doesn’t lie. New analysis from the Association of Magazine Media, which unabashedly pushed the power of print magazines as an advertising vehicle, ...

A ray of light may be shining on the consumer magazine industry following one of its worst years of advertising page declines in recorded history, according to a leading Wall Street analyst. "The ...

Print magazine still has some cache to it, and it's great to grab one at the airport, but the industry itself is in decline. In fact, here are several print magazines that are most likely to shut down ...

There are so many sayings that deal with size: good things come in small packages, quality over quantity, etc. While these idioms are often used for sexual excuses I am, however, going to apply this ...

Circulation is only half of it. Magazines continue to reel from a sustained ad downturn. All this makes it a fine time to hear the state of the industry from Hearst Magazines President Cathleen Black, ...

Red arrow on white city skyscrapers background signifying a decline in the economy. The deeper and deeper we get into the economic and societal impacts of the Covid-19 pandemic, the more clear it is ...