Luxury Escapes’ free loyalty program Société has reached one million members, marking a major milestone just months after ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and ...

Boost your miles and points balances with these promotions while taking advantage of all the new loyalty program and credit ...

The battle for loyalty is heating up, as major chains roll out new partnerships and membership perks. Meanwhile, smaller ...

Hotel loyalty is getting more competitive and more creative at the same time. Big brands are... The post What Hotel Chains Are Doing to Win Guest Loyalty in 2026 appeared first on The Daily Dive.

WHY IT RATES: The Fives Hotels & Residences has introduced the ASSET loyalty program to reward travel agents with cash bonuses and perks for booking directly or through preferred operators, enhancing ...

Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges accounts for 33% of that increase.

The hotel giant confirmed rumors regarding a large overhaul of its loyalty program. While the benefits of collecting airline and hotel points still have a modern feel, the first hotel loyalty program ...

Here are 10 of the most common questions our answer engine Ask Skift 2.0 fielded in 2025, and a brief summary of the answers ...

Hotels get people to book travel through their loyalty programs by offering free breakfast, complimentary Wi-Fi service and even free stays. But are any of these programs really worth signing up for?

Global Hotel Alliance is betting that simplicity, not scale, will win the next phase of hotel loyalty. With a transparent rewards currency and a sharp focus on leisure travelers, it’s carving out a ...