Finding the right keywords is crucial for getting past an ATS and putting your resume into the hands of the hiring manager. The applicant tracking system, often referred to as ATS, is the employer’s ...

Recruitment is changing as employers continue to scramble for employees, in-person networking is still a thing of the past, and in-person interaction is just now slowly making a comeback. Recruiting ...

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

A website is important for any small business, so you probably already have one. However, a website must rank high in search engine results to get high traffic, so optimizing it should be one of your ...

Your Facebook business page is an important landing site for existing customers and potential clients. It is essential that your page be displayed prominently in search engine rankings. Facebook ...

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...