With intense online competition, B2B marketers must ensure they’re not missing a beat by positioning their companies in the best search engine, with the best ranking, for the best query – all of which ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO. In an era when your brand's digital footprint is as crucial as its ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge ...

Ecommerce brands cannot rely on paid ads alone to win customers. Costs keep climbing, tracking grows harder with privacy changes, and shoppers expect genuine brand trust. Digital PR has shifted from a ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

Opinions expressed by Digital Journal contributors are their own. In today’s digital landscape, the tactics for building brand authority have undergone a significant transformation. Traditional link ...