Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

Naveen Edapurath Vijayan is a Sr Manager of Data Engineering at AWS, specializing in data analytics and large-scale data systems. Artificial intelligence (AI) is transforming the way businesses ...

The data analytics industry is booming, with its influence extending across all sectors and roles—from marketing and finance to healthcare and logistics. Data analytics enables professionals to make ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...