In February Google Analytics came out with a beta release of the Cohort Analysis. This report can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, ...

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to ...

Information on visitor behavior is vital to the success of any website. Whether you are a blogger or are an e-commerce professional, being able to interpret the visitor behavior data that Google ...

Google offers free tools that allow you to track performance and manage your website's appearance in the search listings. Google Analytics is a traffic utility that ...

For a completely free tool, Google Analytics packs in an amazing amount of data-driven information for anyone with an interest in web traffic stats. Since practically anyone dealing in digital content ...

Opinions expressed by Entrepreneur contributors are their own. In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data ...

The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of expectations. It has also ...

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean, and why should we care? Below I’ll spotlight each metric and what you need ...

How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing ...