Formula 1’s second edition of its Lego drivers’ parade, this time using go-karts featuring 28,000 Lego bricks, ended in a ...

Silverstone is about to get brickified.

SILVERSTONE, UK — When Formula One brought 10 full-size, drivable Lego cars to the Miami Grand Prix for the pre-race drivers’ parade, few could have predicted the move’s success. “The fact the cars ...

The LEGO x Formula 1 partnership is going full throttle in 2026. A huge new wave of F1-themed sets has just arrived (and more are on the way), spanning everything from affordable Speed Champions ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

Formula 1 rolled back into Silverstone this week with a second helping of its Lego publicity stunt, and one of the sport's ...

For reasons that haven't been properly explained by science, kids, no matter if they're boys or girls, love cars. It doesn't really matter what cars – they can be daily drivers, racers, toys – as long ...

Lego and Oracle Red Bull Racing are set to launch a hyper-realistic brick-built race car as part of a newly announced multi-year partnership with Formula 1. The new Lego Technic set replicates the ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...