There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

This article is by Brian Wong, founder and CEO, Kiip. Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Data – specifically mobile data ...