Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

As augmented reality (AR) technology develops and finds new applications, its market is expected to snowball in the next few years. With a current market value of $30.7 billion and an estimated 810 ...

Apple has been granted a patent (number 11521359) for an “extended reality recorder” that hints that the rumored “Reality Pro” will be able to record extended reality scenes. In the patent, Apple ...

While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has - a ...

H&M is now working with Snap, using the tech platform’s Camera Kit to provide consumers with virtual try-on (VTO) opportunities for a range of products in the fashion retailer’s app and via Snap’s app ...

Editor's note: Appearing online at scmr.com on the third Wednesday of each month, the Academy looks at education within the supply chain. If you are interested in future topics, you can see a full ...

There are an incredible number of ways to make your print interactive. Whether you’re looking to engage with your consumers, or just make it easier for them to engage with you, you can get creative to ...

Apple's ARKit platform lets developers create interactive augmented reality apps, complete with 2D and 3D elements. AR apps leverage your iPhone's cameras, display, graphics processor, and machine ...