President Joe Biden has tapped former staffer Christian L. Tom to lead the White House Office of Digital Strategy and serve as an assistant to the president, the administration said. Tom previously ...

Thirteen years after launching the original Digital Factics Twitter, Basil C. Puglisi returns with a comprehensive framework for the platform’s new era This book replaces guesswork with measurable ...

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either... Sunil Gupta, a professor at ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Digital transformation and customer experience go hand in hand.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Professional conferences have changed in one big way since early 2020: Many now offer a choice between in-person and virtual attendance. That means you’ve got a lot more flexibility for fitting ...

Digital isn’t marketing’s wave of the future. It’s the present. If your brand hasn’t devised and implemented a comprehensive digital marketing strategy by now, you’re way behind the crest. If you do ...

There are few events more likely to induce a sense of déjà vu among weathered UK technology observers than the launch of a new government digital strategy. So, when the Labour government announced ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In Saudi Arabia, any resident signing up ...

The Ministry of Education said the Digital Ethiopia 2030 strategy is expected to play a decisive role in improving the quality and accessibility of education across the country.In an exclusive ...