Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Can deepfake technology actually help you engage more customers? Check out the ethical concerns plus examples of deepfakes in marketing. Though marketers are still in the early stages of experimenting ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Who doesn’t want more leads for their business? Marketing is all about connecting people with your product. But given there are so many different marketing techniques, you might be wondering whether ...

Digital marketing agencies are at the forefront of the game as much as how brands engage the consumer. Since the emergence of Social Media platforms as a marketing tool, and the ever-constant growth ...

Many small businesses in recent years have begun to build out their websites, their online banner ads, their social media programs and their overall digital marketing strategies. They are doing these ...