Former aficionados of the popular haircare brand DevaCurl are now decrying the company, alleging that consistent use of its products has led to adverse symptoms, such as hair loss and damage, scalp ...

HOW THE STYLIST USED A SOCIAL PLATFORM TO MOBILIZE ENOUGH CONSUMERS TO FILE A CLASS ACTION SUIT FOR MILLIONS. >> IF SOCIAL MEDIA IS USED TO TELL STORY, STEPHANIE’S A STORY IS ABOUT HER HAIR. SHE ...

If you’ve ever spent time researching curly hair on YouTube, you’re probably familiar with DevaCurl — the curly-hair-focused brand that sells everything from No-Poo cleansers to leave-in conditioners.

DevaCurl is running additional tests on its products after many longtime users claim that the formulas have caused extreme hair loss and damage. The popular curl care brand released a statement to ...