With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services. Voice of Customer (VoC) tools are advanced software platforms and ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...

Chase for Business, a leading financial services provider for small businesses, has announced the expansion of Customer Insights, an interactive business intelligence platform that uses the power of ...

It’s never been more challenging for businesses across industries to maintain a competitive edge. With access to a global marketplace and myriad choices when shopping for products and services, ...

Ultimately, human beings are using your products, so listening to your customer’s feedback and using their insights to inform your products is so important. In today’s competitive software landscape, ...

Walmart Data Ventures — the business unit within Walmart that leverages the retailer’s vast data resources to offer insights to its product suppliers — is launching a new service that will allow ...

If you are gearing up to launch a new product or marketing campaign, but the thought of organizing focus groups, conducting surveys, and waiting weeks—if not months—for results feels overwhelming. Not ...

Augmented reality is emerging as a powerful tool for enhancing online shopping experiences. By allowing customers to visualize products in real-world settings—such as previewing furniture in a living ...