Forbes contributors publish independent expert analyses and insights. I cover digital trends in travel, media and entertainment. As we experience the ups and downs in the use of AI in business, an ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...