Ginni Saraswati is the founder and CEO of Ginni Media, cofounder of The Podcast Accelerator and host of The Ginni Show. Promoting and scaling are all part of beginning a successful business venture.

The idea that “Content is King” is not new. However, it especially gets highlighted when talking about Podcasts, because here, you can not hide mediocre content with great editing and videography.

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding Lifehacker as a preferred source for tech news. Memory is a tricky thing.

When I record for my lead generation podcast, I focus on predictable acquisition and the systems that create consistent ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

Google has launched a Gemini-powered tool that lets teachers create podcast-style audio lessons in Google Classroom. The ...

In years past, law firms looking to take to audio platforms had to expend a lot of effort. They needed to find a station that would host their legal programming, come to the studio, work with a group ...

Opinions expressed by Entrepreneur contributors are their own. These days, everyone seems to have a podcast. In fact, some people have more than one podcast! But then there are others who haven’t ever ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Producing a professional podcast is a daunting prospect for ...

It’s been clear for some time that YouTube has its sights set on podcasts, and the company is taking a considerable step in that direction, as a new test offers a soft launch for a suite of podcasting ...

With the success of podcasts over the past few years, 2022 is destined to see more podcasts than ever before. One thing a lot of marketers ask is whether a podcast will resonate with consumers. Matty ...

The idea of transforming your podcasts into dynamic video AI avatars might sound like a daunting task. But with NotebookLM’s podcast creation tools and HeyGen’s innovative video features, it’s more ...