The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In a society where data and algorithms have a say in almost all facets of life, people's daily decision-making process is ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...