Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, today announced the launch of its Consumer Insights service in partnership ...

The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed. According to authors Philip Kotler and Gary ...

1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer ...

Over the past decade, the global retail landscape has undergone a profound transformation driven by digitalization, ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.