Why the ‘Gets It, Wants It, Capacity’ Won’t Build a Competitive Company

Role fit alone doesn't build a competitive company. Real differentiation happens when people strengthen the strategy, not ...
Forbes

The How And Why Of Developing A Brand Positioning Strategy

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...
Houston Chronicle

How Positioning Affects Strategy & Marketing Tactics

Positioning drives strategy and marketing because it creates the target audience. A quote from the marketing team of Al Ries and Jack Trout is illuminating: "Positioning is not what you do to a ...
Business Wire

Formulating an Effective Product Positioning Strategy | Infiniti Reveals the Common Mistakes to Avoid

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...
Business Wire

Gaining an Edge in the Telecom Business | Infiniti Research Defines a Step-by-Step Approach for Telecom Companies to Succeed in the Market

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on competitive positioning in the telecom industry. Currently, ...