Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Talking to your kids about personal safety and emergency preparedness is important yet complicated. Finding the most appropriate approach can be difficult. The conversations involve potentially scary ...

Communication in business is important for fostering relationships between staff and management, improving morale and efficiency and keeping employees in the loop. Communication breakdowns can be ...

Crisis events place extraordinary demands on an organization, and typically there is no time to develop a plan of action amid a crisis response. Crisis preparedness has become an organizational ...