To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

Picture this: You’re walking down the street and someone calls out your name. For the purposes of this exercise, your name is Dave. You turn to look. But so do eight other people, all of whom are also ...